Launched in 2015
Startup software company, BlueNRGY, needed a responsive website with effective graphics and compelling content that would communicate BlueNRGY's story, value proposition, key differentiators, and generate brand awareness in the renewable energy industry.
Keeping the website's goals always in mind, we identified the core needs of the website, target audience (finance institutions to renewable energy technicians), and then developed a content plan for each area of the site with all necessary calls to action.
The organization and navigation of the site's content was carefully thought out, using functional components like accordions, tabs, etc. that aided in information discoverability – ultimately turning a visitor into a lead.
Product screenshots were carefully selected to showcase the BlueNRGY platform, features and benefits coupled with custom icons and illustrations to clearly depict and explain how the solution works – combined to communicate the company's value propositions.