Through competitive analysis, user research, market activity and analytics, we identify trends and truths about your business.
We define user stories and scenarios, and identify, prioritize and eliminate any usability obstacles on key user journeys.
We brainstorm ideas and ideate on them through user-flow diagrams, sketches, wireframes, prototypes, and technical requirements.
Multiple design concepts for the UI like color, typography, iconography and layout are introduced, which are refined until we reach the desired solution.
After design, I begin the build phase to make the design fully functional, leveraging solid and tested, yet forward-thinking technology to bring the idea to life.
To ensure that there are no glitches, we go through a Quality Assurance check where we test that every function and interaction is working as planned.
Once the design has passed testing, analytics are typically integrated and the design goes live! And all assets, logins and other info are delivered to you.
For ongoing alliances, I offer maintenance plans and agreements for continued learning and improvements to help your business grow.